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The Digital Singularity

Posted by Michael Carter on Wed, Apr 10, 2013 @ 11:04 AM

By Mark Vipond

Recently I read a posting on the Bank Innovation site by Phillip Ryan entitled “The Tablet is a Distinct Channel, and Banks Must Design a New User Experience For It.”  Ryan made several good points.  The tablet experience does warrant consideration for the size of the screen, the gesture-oriented nature of the device and the relaxed use of the device that may lead to greater customer receptiveness to advice or offers from their financial institution.  I also agree with Ryan’s assertion that the user experience needs to be consistent across all digital channels.

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Topics: digital banking, default thinking, user experience, devices, silo, channels

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