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Identifying Gen Ys Before They Become Emerging Affluent

Posted by Michael Carter on Tue, Mar 21, 2017 @ 10:03 AM

 Editor's Note: In part 2 of our blog series discussing artificial intelligence, robo roles, and analytics, we discuss in depth the Gen Y market. As Gen Y continues to enter the workforce and gain spending power and weatlh, financial institutions can use tools such as AI, PFM, big data, etc. to target this segment and gain vital market share.

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Topics: AI, genY, Analytics

A.I., Robo Roles, Predictive Analytics and the Promise of Emerging Affluents

Posted by Michael Carter on Fri, Mar 10, 2017 @ 15:03 PM

Editor's Note: In this blog series we discuss Artificial Intelligence, robo roles, and analytics. As Gen Y continues to gain financial power, these tools will help build relationships with this segment. While many larger banks are already using some of this technology, it's crucial that community and mid-sized banks along with credit unions jump on-board or they risk losing shares of the largest income-earning demographic.

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Topics: AI, digital banking, genY

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